We are paving the way for the future of immersive and interactive content. YOOM has established a home for artists, athletes, entertainers and brands to be at the forefront of these new forms of content creation and social experiences.
Virtual events enable more people to come together and share in an immersive, innovative experience while also helping us reach a wider, global audience and connect with fans in new and exciting ways. As artists, virtual platforms also give us increased creative control over performances and more exposure – not just to fans, but to other musicians, producers and creators around the world too. We're honored to be among the pioneers of exploring music's next frontier.
This is all about the fans. We were blown away by what was visually possible and we look forward to continuing to work with YOOM on new ways to engage with our fans inside and outside of the arena.